Apple to reportedly collaborate with Zeiss for augmented reality glasses

We have heard about it before, and we have heard about it straight from the horse’s mouth, Apple and augmented reality (AR) are thing. Not too long ago Apple CEO Tim Cook also hinted at the same and now we have some solid evidence coming from none other than a Zeiss employee who confirmed that Apple is working with the lens maker to build AR glasses.

The news comes from none-other-than AR/VR evangelist Robert Scoble who confirmed the same via a social media post. The news from Scoble came straight off the CES floor where a Zeiss employee confirmed that the two are working on a light pair of augmented reality or mixed reality glasses. More importantly, Apple won’t exactly be late this time as the glasses will be launched as soon as this year.

 News about Apple jumping into AR have leaked out several times in the past. With the last official piece of information coming from CEO Tim Cook who said AR made for a better packaged consumer product than VR.

He went on to claim that it will be commonplace and that everyone will be using it in the same way as people use their smartphones.

“Augmented reality will take some time to get right, but I do think that it’s profound. We might … have a more productive conversation, if both of us have an AR experience standing here, right?,” he had told Buzzfeed.

Cook said that AR is better as it does not create barriers between people when they are interacting with each other. However, Cook was not against VR as he said, “I’m excited about VR from an education point of view, I think it can be really big for education, I think it can be very big for games. But I can’t imagine everyone in here getting in an enclosed VR experience while you’re sitting in here with me.”

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