Google integrates accelerated mobile pages in search, allowing for native url sharing

Google’s accelerated mobile pages (AMP) is a facility that mirrors the content from a source URL and delivers it through servers hosted around the world.

AMP gives a better user experience by making web sites load much faster than the original version. The web pages are served by Google, which means the users cannot use the urls to verify the source and authenticity of the web page.

Google introduced a bar on the top of the page showing the original source, but the url of the page still is a Google URL.

AMP works by instantly loading the web pages. When a user searches Google, the results that the user is most likely to click on are downloaded and pre-rendered by the browser in a hidden window. When a user taps on one of the pre-loaded links, the website is shown immediately, with no lag or load time. The url can be updated through an API, but for security reasons, most browsers allow such url changes only within the domain of the original page, in this case, Google.com.

Google is solving the problem by introducing another bar beneath the top banner displaying the source of the original content. The bar shows the native URL of the content, which can be shared through social messaging platforms and instant messengers. Google announced in a blog post that the feature is already available on Google for iOS and will be rolling out for Android devices over the course of the next few weeks. Google is working with new APIs to improve this functionality further.

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