Google and Ivyrevel team up to churn weekly personal user data snapshots into customised dresses

The Awareness API by Google allows developers to pull high quality contextual information about a user’s habits, and incorporate them into offerings by an App. Location, physical activity, nearby beacons and information on local weather conditions all contribute to allowing developers to deliver customised, relevant and engaging experiences. Google has collaborated with digital fashion house Ivyrevel to demonstrate Coded Coutre, an innovative app to make dresses from user data.

Image Source:: MashAble

Ivyrevel, supported by the H&M group has collaborated with Google to create an app that makes a data dress. Google takes the user’s permission to track the activity of a user over a duration of a week. Do you eat out, or chill with friends at home? What places do you regularly visit? Are your meetings more casual or formal? How active is your lifestyle? What were the typical weather conditions over the duration of the week? These are the kinds of questions that the application answers automatically, and then churns the data into a digital dress, that is most appropriate for all the situations that a user might normally find oneself in.

Image Source:: Tech.FirstPost.Com

Aleksandar Subosic, co-founder of Ivyrevel, says “”It’s such an exiting moment. We’re about to change the fashion industry by bringing the customer’s personality into the design process through data technology. To get a unique piece of clothing today you need to either buy a custom-made design piece or design it yourself, but that is generally not an affordable option and most people lack the design experience. The Data Dress enables women around the world to order a dress made entirely for them, that reflects the way they live their lives.”

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The implementation specifically uses the Snapshot API to track a user over the course of the week. Users simply have to carry their phone around for the application to work, and they can see their dresses evolve on a daily basis. The resulting data dress will be available worldwide. The materials, silhouette, and personal embellishments get modified according to the lifestyle of the user. The dresses still embody the polished and bold Ivyrevel style. Ivyrevel is beta testing the application with select global style influencers, and even giving away some digital dresses for free. The application is expected to launch publicly later this year.