Samsung Electronics to give explanation on Galaxy Note 7 fires on January 23

Samsung Electronics Co Ltd said it will announce on 23 January the results of a probe on what caused some Galaxy Note 7 smartphones to catch fire, as the firm seeks to recover from one of the biggest product safety failures in tech history.

Samsung said its executives and independent experts will disclose their findings in a press conference in Seoul and that the company will unveil new measures that have been implemented to prevent repeat incidents.

The head of it mobile business, Koh Dong-jin, who announced the initial September Note 7 recall, will attend the briefing, Samsung said in a statement on Friday.

The world’s top smartphone maker needs to reassure consumers that its devices are safe in order for the company to recover from a projected almost $5.20 billion hit to its operating profit from the Note 7’s collapse over three quarters.

Investors say Samsung must give a convincing explanation for the fires before the launch of its Galaxy S8 smartphones, expected sometime in the first half.

The company initially announced a recall of some 2.5 million Note 7 phones in September and identified the cause of the fire as a manufacturing process problem at one of its suppliers, later identified as affiliate Samsung SDI Co Ltd.

But new Note 7s with what Samsung said were safe batteries from a different supplier continued to catch fire, forcing the firm to permanently halt sales. The firm in October said it would examine all possible causes and hired third-party firms as part of its probe.